Real Mushrooms®: Certification You Can Scan

The Power of Certification You Can Scan

Certification Case Study

Real Mushrooms® partnered with Purity-IQ to transform ISO-accredited laboratory verification into a scannable trustmark, making science-backed authenticity accessible at every point of purchase.

500+ Customers engaged
35+ Countries reached

Overview

Real Mushrooms® is an internationally distributed functional mushroom brand recognized for its high-quality products and long-standing commitment to transparency. To build on this leadership and provide customers with clear, science-based assurance of product integrity, Real Mushrooms® partnered with Purity-IQ to independently authenticate its products by successfully implementing the Purity-IQ Certified Authentic™ program and its interactive TapScan-enabled Purity-IQ Certified Authentic™ trustmark. This collaboration strengthens how Real Mushrooms® communicates its quality story by transforming advanced laboratory verification into an accessible digital experience for consumers. An additional benefit of the interactive trustmark is the consumer engagement and insight data it provides, enabling Real Mushrooms® to make more informed, data-driven marketing decisions.

The Problem

Real Mushrooms®' commitment to product quality and transparency has always been a priority. As interest in functional mushrooms continued to grow, the brand recognized an opportunity to provide customers with a transparent tool to better understand the integrity of their products. Although Real Mushrooms® communicated quality through packaging, product pages, and educational content, these formats did not:

• Clearly demonstrate unbiased, third-party laboratory verification, rather than internal or self-declared quality statements.
• Communicate the scientific verification in a quick and interactive way at the point of purchase
• Provide customers a simple path to explore verified product information
• Provide shoppers with an expanded view of additional products in their range
• Provide measurable insights into how customers engage with authenticity content
• Deliver insights into the locations where customers interact with products and the cultural diversity of those shoppers

The Goal

Real Mushrooms® set out to give customers more than a quality promise. They wanted to give them proof. The goal was to replace self-declared quality statements with independent, accredited verification that consumers could access and trust at the exact moment of purchase. Rather than relying on packaging copy or educational content alone, Real Mushrooms® aimed to make the science behind their products quick to understand, interactive, and visible right where buying decisions are made. The brand also wanted a simple way for customers to explore verified product information and discover its broader range. Equally important was capturing measurable insight into how, when, and where shoppers engage with authenticity content, turning rigorous science into a transparent consumer experience while generating data to guide smarter marketing decisions.

Access

Providing customers instant access to scientifically verified authenticity information.

Showcase

Allow Real Mushrooms® to highlight product integrity at the point of purchase, so customers can make informed decisions.

Engagement

Demonstrating clear and measurable insights into how customers engage with authenticity and educational content

Verification

Connecting scientific verification with clear product information and real customer engagement data

The Solution

Purity-IQ makes ISO/IEC 17025-accredited authenticity testing accessible to consumers by independently verifying Real Mushrooms® products and issuing a QR-enabled Purity-IQ Certified Authentic™ trustmark for use on product labels.

By scanning the trustmark, consumers access a simple, mobile-friendly experience that delivers verified product data and educational content — clearly demonstrating Real Mushrooms®' commitment to transparency, quality, and science-based verification.

When customers scan the Purity-IQ Certified Authentic™ trustmark, they access a mobile experience that verifies product integrity and educates them about Real Mushrooms®' commitment to quality.

The Result

This Purity-IQ proprietary experience is supported by TapScan's analytics dashboard, which provides Real Mushrooms® with actionable insight into:

• Product scan activity
• Geo-demographic engagement
• Traffic sources across packaging and digital channels
• Timing and frequency of consumer interactions

Monthly trustmark engagement (first 7 months):

• Nov 2025 — 67 scans (10.5%)
• Dec 2025 — 68 scans (10.6%)
• Jan 2026 — 69 scans (10.8%)
• Feb 2026 — 126 scans (19.7%) — Peak
• Mar 2026 — 75 scans (11.7%)
• Apr 2026 — 102 scans (15.9%)
• May 2026 — 134 scans (20.9%) — Peak

Verified Authenticity is a Clear Market Differentiator

The QR-enabled trustmark gives customers a credible signal that authenticity is independently verified by an accredited third-party laboratory, not self-declared.

New Visibility Into Customer Curiosity and Timing

Weekday engagement is nearly double that of weekends, revealing when customers actively seek verification. This insight helps time launches, education, and marketing.

Demonstrated Global Reach and Cultural Engagement

Within the first 7 months, customers across 39 countries and 8 languages engaged with the trustmark, confirming global brand trust and unlocking targeted international marketing.

Strong Demand for Science-Based Education

Engagement data shows strong interest in how products are verified, reinforcing that consumers value transparent, science-backed verification.

Clear Insights Into Consumer Entry Points

The dashboard reveals where customers engage across packaging, web, and digital platforms, clarifying which touchpoints drive the most interest.

A Scalable Framework

The trustmark and analytics platform establish a foundation that can expand across additional products, packaging formats, marketing campaigns, retail programs, and educational initiatives.