SENPA SOHO EXPO
Purity-IQ will attend SOHO Expo 2025 to connect with industry leaders, explore innovation, and share expertise in advancing quality, authenticity, and consumer trust.
Purity-IQ will participate in SOHO Expo 2025, a leading trade show hosted by SENPA that brings together retailers, manufacturers, and industry professionals in the natural products sector. The event will serve as a hub for networking, education, and innovation, with sessions highlighting the latest trends in quality, compliance, and consumer trust.
As part of the educational program, Deleo de Leonardis, Chief Executive Officer of Purity-IQ, will deliver a presentation about “Procurement as the First Line of Defense Against Food Fraud.” Her session will emphasize the critical role procurement teams play in safeguarding supply chains, mitigating risk, and ensuring product authenticity from the very beginning of sourcing.
Key takeaways will include:
- How food fraud undermines brand trust and market integrity.
- The importance of proactive procurement strategies in preventing fraud.
- Tools and authenticity testing methods that can strengthen supplier verification.
- Practical steps companies can adopt to protect consumers and preserve brand reputation.
Through thought leadership and engagement at SOHO Expo, Purity-IQ will reinforce its commitment to advancing authenticity testing standards and supporting industry partners in the ongoing fight against food fraud.