Probiotic Pet Supplements: A Molecular Assessment of Label Claims Accuracy
Purity-IQ evaluated 11 probiotic pet supplements sold in North America using molecular and culture-based methods. The study found label inaccuracies, missing species, and low viable counts. These findings emphasize the importance of transparent and science-based testing in the pet supplement market.

What You Can Expect
Explore valuable, science-backed insights designed to expand your knowledge and keep you informed.
Reliable Species Verification
Targeted PCR and high-throughput sequencing confirmed most declared probiotic species and identified where accuracy breaks down.
Quantitative Validation
Culture-based testing revealed that many products contained lower viable counts than claimed, reducing probiotic effectiveness.
Advancing Industry Standards
Culture-based testing revealed that many products contained lower viable counts than claimed, reducing probiotic effectiveness.
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